Lowering Expectations
Under-Promise and Over-Deliver. Amazon does a world class job of fudging the calendar in such a way that I'm a happy camper every time I purchase from them. To the extent that they've spoiled me, apparently. If a business tells me my package will arrive in a week, I expect it in three days.
Apple's doing their part to set me straight, though. They Under-Promise on the delivery date and then keep that promise.
Tough love.